Nubank 2022

Turning an ignored national system into a financial organization must have

TEAM | Laurence Alves (Senior product designer) – I was the assigned PD for this product for 8 months, since shipping the MVP.

MY ROLE | Strategy, visual and interaction design, prototyping & testing, metrics and iteration 

DDA (aka: Débito Direto Autorizado; Boleto Eletrônico) is a feature offered by CIP for Banking Barcode Payments through PCR (Plataforma Centralizada de Recebíveis). This feature help customers with their financial organization by warning them about barcodes issued on their CPF and CNPJ, grouping them at one place and reminding them about due dates to avoid payment of interests and further consequences.

Context

Problem scope

DDA was created in 2009 and is available in almost all major banks in Brazil but only had 4% awareness countrywide. Additionally, users relate DDA to bad interfaces or mistakes as an autopay experience.

  • MVP shipping

    Created a fundamentally different better experience still meeting CIP requeriments

  • Post production iterations

    Continuous iterations on the product according to quali and quantitative research

  • Usability tests

    Usability tests with high fidelity prototypes and in-depth interviews

  • Growth initiatives

    Nudges around the app to boost opt-int along with creating consistency in entry points

Buscador de Boletos

Centralization and management

👉 Users can see all banking barcodes issued in their names in one place

👉 Easy way to pay, hide and schedule your barcodes

Notifications

👉 Be notified about new barcodes and track your scheduled barcodes payments

👉 Be alerted about barcodes due on following dates

👉 Security: always know when a new barcode is issued on your name

achievements

In just one year Buscador de Boletos brought more 10M than new users to CIP, a growth of 30%

👉 Became the main channel/rail for commitment addition in Payments Assistant

👉 Change the way how players saw and designed DDA

👉 Turned into one of Nubank's most beloved products

Snapshots from Twitter/ X

  • This nubank Buscador de Boletos is a blessing, right?

  • Nubank has a function called Buscador de Boletos which is wonderful because it searches all the barcodes in your CPF and makes them available for you to pay directly in the app.

  • Thank you @nubank for the Buscador de Boletos option, my cell phone's camera never reads the barcode and no one deserves to keep typing.

  • I, who speak VERY BADLY about banks, need to come here and give you a tip: @nubank 's "Buscador de Boletos" feature is simply the pinnacle! It captures barcodes issued on your CPF and organizes them into a list. If you want, just press a button there and pay instantly. It's the sauce!

  • I don't even know if other banking apps have this functionality, but nothing made me love Nubank more than the Buscador de Boletos... it saves me a lot, man.

  • I discovered today that nubank has a new tool called Buscador de Boletos, it takes the bills registered in your CPF and sends them to the app 🥹 I loved it so much

  • Nubank's Buscador de Boletos just saved my day, because I lost an barcode and the bank's system is down. I didn't even want to imagine the interest hahaha

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